Your brand is only as strong as the system that supports it. So I build both.
I've built brand and reputation for 45+ service businesses — messaging, SEO, ads, reviews, and the automation that keeps things from falling through the gaps when the operator gets busy.
I've spent 20+ years running my own businesses — first as a commercial photographer (2005–2021), then, after a pandemic-forced pivot into strategy and brand building, as a marketing operator for service-business owners.
My marketing education started with my own business. I had to get scrappy and learn how SEO, branding, and messaging actually work together — and then how to turn that into a system I could repeat instead of rebuilding from scratch every time.
What I learned early: you waste a lot of time and marketing dollars if you don't deeply understand your customer — what they're asking, and how you're uniquely built to answer them. From there, it's about building reputation, becoming known in your industry, and making it all work together so you're able to scale.
That's what I do now for a roster of service-business operators — hands-on across voice, design, writing, SEO, and the back-end systems that keep the businesses effective and efficient. After years of working 1:1, I productized a brand-and-business system that now runs across 35+ handyman businesses. The companies I know best have a small-business buyer, sit in a specific vertical, and are scaling from a proven reputation into a bigger market. I believe your marketing starts with your brand, voice, and reputation — everything else stems from that.
I've been the main decision-maker in my own businesses for 20+ years. What I'm looking for now is a role inside a larger team — where the plan is shared, and I get to bring what I've learned to a bigger seat.
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Twelve brands built end-to-end, then thirty-five more on a system I productized. Voice, visual identity, site, and launch — built from scratch for service operators. I compressed the pattern into a brand-in-a-box that's now running across 35+ businesses.
View brand-building case study 02. SEOSEO for the long game. On-page, local, schema, keyword strategy, content — the full search stack for service businesses.
View SEO case study 03. Content StrategyYour marketing is only as effective as your consistency. I help brands show up sounding like them, where their customers are searching — and make sure the content actually works.
View content case study 04. Paid AdsPaid Ads are one cog in the machine. Google Ads for lead intent, Facebook for brand recall — with a real read on when to scale, when to pause, and when to tell the client it's not an ads problem.
Preview account roster 05. PhotographyTwenty years behind the camera — corporate, editorial, and brand-first work. The parallel craft that taught me how brands earn attention, earn trust, and hold a story when the copy isn't in the room.
View photographyAI is integrated into every layer of my daily work — research, drafts, content production, customer flows, and the custom multi-agent systems I've built to run alongside the team.
I use Claude Code to build out client voice files and voice-of-customer research files that become the starting point for all AI-assisted content. AI can take you from 0 to 80% on content and writing. The final 20% is where the expertise comes in to shape the output — that's what gets you both efficiency and humanity.
In 2026, AI-forward thinking isn't a novelty for a marketing leader. It's how you ship the volume of a bigger team without losing quality — and how you stay current with what's actually changing in the field.